With increasing economic prowess in BRIC countries and most of world’s contract apparel manufacturing is out of asia mainly India and China. There is a huge opportunity of some of the leading exporters to brand clothing lines for Fitness and Sports. Yoga and Tai-ichi is catching up globally and there is a huge demand for appropriate clothing for them. Similarly the emerging market countries are  taking to sports and jogging and for cultural reasons they may need their own form of fitness clothings.

PRweb reports

Driven by lifestyle changes, increase in sports participation, and the rapidly aging-but-active population, the world sports and fitness clothing market is projected to reach US$126.8 billion by the year 2010. With consumer priorities inclining towards leading active, and healthy lifestyles, there is expected to be a marked rise in the interest in sports and other fitness activities like yoga, and jogging. This, thereby, offers a strong business case for sports and fitness apparel, and is expected to play an instrumental role in driving future growth.

Intersection of sportswear, leisurewear, and fitness clothing is steadily obscuring the difference between sports apparel, fitness clothing, and casual, active wear, thereby leading to changes in target audiences. Changing lifestyles, and attitude towards fitness outerwear, are dictating fashion trends with women exhibiting a proclivity towards fashionable workout wear. Growing emphasis on versatility, convenience, fashion, comfort, style, and performance is creating a strong demand for sports and fitness apparel, which offer both functional performance, and style appeal. Upscale product innovations presently in vogue are low-rise yoga pants, bright colors, and embellished T-shirts. Given the tendency to associate sports and fitness apparel with health, and well being, the spotlight is presently on the type of fabric used in sports and fitness wear. Backed by growing awareness and astute consumer attention to the fabric used, performance fabrics such as, lightweight, breathable micro fibers, and micro fleece fibers, are rising in popularity and demand. New generation fibers with moisture management features are expected to drive demand for contemporary sports and active outdoor wear.